Staffordshire's UPVC and Aluminium window, door and conservatory specialists

Introducing Optima

Living the Optima way

Welcome to the next generation of windows and doors. Optima is about excellence: in performance and in style. It’s about windows and doors built for long-life and long-lasting good looks. It’s about frames designed to stand up to extremes of weather and to deliver exceptional thermal performance. It’s about safe materials that are easy to care for, and which don’t tax the earth’s precious resources. And it’s about feeling secure because that’s what homes should be.

Unlike some systems, Optima has been designed and is produced entirely in the UK. Our experts understand our home’s construction methods, our lifestyles and our unpredictable climate. The essential quality, performance, strength and security come as standard, but because every home is different, the details are up to you. With Optima, you can choose windows and doors that work with your home’s architecture, your environment and which reflect your sense of style. You can create something truly fabulous.

Energy Window

The Highest Standards

UPVC Windows

The energy performance of windows and doors is measured using a banding system. To meet building regulations, windows must achieve Band C and doors Band E. Optima’s designers looked at all aspects of their windows and doors. They added extra features to improve thermal efficiency, more insulating chambers and more seals. They looked at wall thicknesses and glazing options. You won’t see the difference, you’ll feel it. You’ll feel it in a home that’s more comfortable to live in. Optima windows and doors can achieve the highest possible energy ratings of A++.

Safe and Secure

UPVC Windows

Your home is special. Not only is it probably the biggest financial investment you’ll ever make, it’s also your place of safety. You’ll want to keep it protected. That means windows and doors developed to meet high standards of structural integrity and strength. It means weather protection that stands up to sideways, driving rain, scorching summers and icy winters. And it means advanced security systems and locks that keep you, your family and the things you love safe.


Optima windows and doors have been designed to meet the high standards of security required by the Association of Chief Police Officers’ Secured by Design scheme. Robust profiles, advanced locking systems and steel reinforcing combined help to foil the attempts of opportunistic burglars to break in. It’s the kind of smart thinking that can stop crime in its tracks.


Our windows and doors are designed for a long, trouble-free life. We work hard to ensure that the manufacturing and installation are of an exceptional standard and we hope that you’ll never have call to use our guarantee. It’s there though, just in case. It’s fully insurance backed and gives you ten years of assurance against any defects in parts or labour.

Window Styles - Chamfered

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Window Styles - Sculptured

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